How To Find And Sell To Your Target Market

February 5, 2007 Comments off

When I teach small business classes on marketing strategy, I often ask participants the question, “Who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that ‘everyone’ will. Read more…

Categories: Internet Marketing

Tips For Selling On eBay

February 5, 2007 Comments off

I’ve recommended eBay before as a great way to test a new product. For a growing number of entrepreneurs, though, eBay is their sole storefront. The beauty of eBay is that it lets you get into e-commerce without having to go through the trouble and expense of setting up an e-commerce site of your own. These seven eBay selling tips will help you get started selling on eBay successfully and get on your way to becoming an eBay PowerSeller. Read more…

Categories: Online Business

Effective Search Engine Optimization

February 4, 2007 Leave a comment

Search engine optimization is crucial for anyone who wants people to visit his or her Web site. You can place as many ads as you like, but most people are still going to find your site because of its listings in search engines or directories.

Search engine optimization is the process of making web pages attractive to search engines. In my work, I visit hundreds of web sites every month. Sadly, many of them are throwing traffic away; they look fine to the viewer, but ignore the basics of effective search engine optimization. Read more…

Categories: SEO

Search Engine Optimization

February 4, 2007 Comments off

What is Search Engine Optimization (also known as SEO)? A broad search engine optimization definition is that search engine optimization is the art and science of making web pages attractive to the search engines.

The goal of search engine optimization is to get a web page high search engine ranking. The better a web page’s search engine optimization, the higher a ranking it will achieve in search result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages. Read more…

Categories: SEO

Top Level Domain

February 3, 2007 Comments off

A top level domain, also known as a TLD, is a domain at the top of the Domain Name System hierarchy.

Under the Domain Name System, an Internet address has four elements; a server prefix, a domain name, a domain suffix (or extension), and a country code (the only optional element). A TLD or top level domain, therefore, would consistently follow the naming convention of something such as “http://www.onlinebusiness.com”. Read more…

Categories: Website

DNS (Domain Name System)

February 3, 2007 Comments off

DNS stands for Domain Name System. The DNS is the system by which all Internet service addresses are created, maintained, and used.

Under the Domain Name System, an Internet address has four elements; a server prefix, a domain name, a domain suffix (or extension), and a country code (the only optional element). Read more…

Categories: Website

Web Hosting Requirements

February 2, 2007 Comments off

When you’re looking for a hosting provider there are a few things you should look for:

  • FTP Access
    Some hosts will only provide access to your Web server via a Web form. But this limits your access and control over the pages. Plus it often requlres more steps to get content up to the site through a form. Read more…
Categories: Website
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